Lust 4 MUSIC: Behind the scenes studio footage // KENDRICK LAMAR x PHARRELL talk about the "Section80" project

Video: Kendrick Lamar x Pharrell Williams In The Studio
Source: Nahright.com

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The Life: Qream Launch Party

Source: Billionaire Boys Club Blog

Pharrell was in L.A. earlier this week for the launch of his new liqueur Qream . For his latest business venture Pharrell has partnered with Diageo to create a new liqueur marketed to ladies. Robin Thicke crooned the crowd and if our timeline on twitter( @LustIVLife ) was any indication of how the night went, the ladies approved.

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The LIFE: happy hour. // YONAS MICHAEL x BLOOMINGDALES x SPERRY TOP SIDER FOOTWEAR

Yonas Michael of UNI fame will be performing at the Style Bar at the Bloomingdale's in Santa Monica from 6-8pm. The evening will be curated by Christian Rich & Jason Beattie.

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The LIFE: My 29th Birthday Pool Party #BikiniSwimClub Hosted by Daphne Joy in San Diego

I got pushed in the pool! SMH... Good Times though living #TheLife, Thanks for all the birthday love everyone!

To see more photos click HERE OR visit www.wireimage.com or www.vlexphotos.com

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Lust 4 MODELS: ANJA RUBIK // FENDI CAMAPAIGN F/W 11 Photography by KARL LAGERFELD

#NEXTMODEL ANJA RUBIK in FENDI's F/W 2011 ad... NICE

See more of #NEXTMODEL ANJA RUBIK at models.com and NEXTMODELSUSA.COM

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The LIFE: FRED SEGAL MAN x WORK MAGAZINE // SUMMER KICK OFF MOON LIGHT SWIM PARTY

1st Pool party of the summer!!! living #THELIFE

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